You can negotiate directly with a credit card issuer for a lower interest rate, a hardship payment plan, or — as a last resort — a lump-sum settlement for less than the full balance. Negotiating yourself is free; third-party debt settlement companies charge fees and carry significant credit risks that you should understand before signing anything.
Creditors negotiate every day — they would rather recover something than charge off a debt entirely. The CFPB's debt collection resources explain your rights and the process. You can negotiate before you fall behind, during hardship, or after a debt has gone to collections — each situation calls for a different approach.