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Guide 8 min read Updated May 6, 2026

Cost to Start a Detail Garage Franchise in 2026

Detail Garage franchise startup costs run $50,000–$120,000 for a mobile and retail auto detailing supplies store. The concept sells professional detailing products, tools, and equipment direct to consumers and detailing professionals — a hybrid retail and B2B model.

Detail Garage franchise costs at a glance

Total investment $50,000–$120,000
Franchise fee $25,000
Royalty 6%
Liquid capital required $35,000
Net worth required $75,000
Source: Detail Garage Franchise Disclosure Document (FDD) · as of 2026-05-06. Figures vary by market and site; verify against the current FDD before signing.

Key takeaways

  • Total estimated startup cost: $50,000–$120,000(auto detailing supplies retail franchise)
  • Franchise fee: $25,000
  • Ongoing royalty: 6% of gross sales; marketing fund contribution applies
  • 100+ locations across the US; retail + professional customer base
  • Listed on the SBA Franchise Directory — eligible for expedited SBA loan processing

Total startup cost breakdown

Per the current FDD filed under the FTC Franchise Rule (16 CFR Part 436), total estimated initial investment for a Detail Garage franchise runs $50,000–$120,000. The range reflects lease terms, market, buildout scope, and initial inventory depth:

  • Franchise fee: $25,000
  • Leasehold improvements and store build-out: $5,000–$25,000 (modest fit-out; detail supply retail does not require heavy construction)
  • Fixtures, shelving, and display systems: $3,000–$10,000
  • Initial product inventory (Chemical Guys lines + accessories): $8,000–$20,000
  • POS system and technology: $2,000–$5,000
  • Signage and branding: $2,000–$6,000
  • Initial marketing and grand opening: $3,000–$8,000
  • Training and travel: $2,000–$5,000
  • Working capital (3 months): $5,000–$15,000
  • Miscellaneous startup costs: $2,000–$6,000

Ongoing fees

Detail Garage charges a 6% royalty on gross sales plus marketing fund contributions. Revenue streams include: retail product sales to consumers and enthusiasts, professional and wholesale accounts (detailing shops, mobile operators, car dealerships), detailing classes and events, and accessories and tool rentals. The Chemical Guys product affiliation provides brand recognition and a deep SKU catalog that reduces supplier fragmentation for franchisees.

Financing options

Detail Garage is listed on the SBA Franchise Directory, qualifying franchisees for expedited SBA loan processing. Financing paths:

  • SBA 7(a) loan: Covers franchise fee, leasehold improvements, fixtures, inventory, technology, and working capital per the SBA 7(a) program. The $50K–$120K range fits SBA Express and standard 7(a) structures.
  • SBA Express loan: Faster approval for qualified operators at the lower end of the investment range — streamlined up to $500K.
  • Inventory financing / line of credit: For managing seasonal SKU depth and stocking new Chemical Guys product launches.
  • Working capital line: Covers the ramp period before professional account revenue stabilizes.

Realistic ROI timeline

Retail detailing supply concepts at the $50K–$120K investment level typically target break-even within 12–24 months. Operators who actively develop the professional B2B account base — mobile detailers, detail shops, and dealerships — accelerate payback above the consumer retail baseline. Detailing class programming drives foot traffic and repeat purchases. Locations adjacent to car enthusiast communities, car washes, or high-density automotive retail corridors perform strongest.

Who's a good fit

Detail Garage suits operators with automotive enthusiasm, retail, or wholesale distribution backgrounds. Prior professional detailing experience is helpful but not required — the franchisor provides product and sales training. Strong B2B outreach skills accelerate professional account development. Financial benchmarks typically include net worth of $75K–$100K and liquid capital of $35K–$50K. Markets with active car culture, detailing professional communities, and limited Chemical Guys retail presence offer the strongest opportunity.

Apply for franchise financing

ClearValue Lending works with automotive retail and specialty franchise operators on SBA 7(a), inventory, and working capital financing. Start at small business financing or apply for franchise financing at Find my match. Your file routes to the funding partners best matched to your file.

What lenders look for in a Detail Garage franchise application

Detail Garage is listed on the SBA Franchise Directory, enabling SBA-approved lenders to process applications without SBA independently reviewing the franchise agreement. At $50K–$120K, this investment fits SBA Express — faster approval, reduced paperwork. Here is what lenders evaluate:

  • DSCR 1.25×+: SBA SOP 50 10 8 requires a minimum global DSCR of 1.15×; Express lenders for startup retail/service franchises typically require 1.25×. The DSCR is projected from a pro forma — lenders look for signed B2B account LOIs or pipeline documentation (mobile detailing shops, dealerships) to validate the revenue assumptions beyond consumer retail.
  • Equity injection 10–15%: At $50K–$120K total project cost, the equity injection of $5,000–$18,000 must come from non-borrowed funds. SBA SOP 50 10 8 mandates 'owner at risk' capital; source-of-funds documentation (90-day bank statements) is verified at closing.
  • Inventory collateral discount: Initial Chemical Guys product inventory ($8K–$20K) is typically discounted 30–50% by lenders as perishable/depletable collateral. The vehicle (if financed separately via equipment loan) provides better collateral quality. Structure accordingly.
  • Retail and B2B account mix: Lenders for detailing supply retail prefer a demonstrated B2B professional account strategy — it signals recurring revenue above one-off consumer transactions. Operators who can document a dealer or detailing-shop contact pipeline improve their underwriting position.
  • Personal credit and liquidity: 660–680+ FICO is a common SBA Express threshold at this investment level. Liquid capital of $30K–$50K beyond the equity injection is typical for a clean approval at the $50K–$120K range.

Sources

  • Detail Garage is listed on the SBA Franchise Directory, qualifying franchisees for expedited SBA loan eligibility review. SBA Franchise Directory
  • SBA 7(a) loans finance franchise startup costs including franchise fees, leasehold improvements, inventory, and working capital. SBA 7(a) Loan Program
  • All franchise cost and fee disclosures are governed by the FTC Franchise Rule requiring a Franchise Disclosure Document (FDD) be delivered at least 14 days before signing. FTC Franchise Rule — 16 CFR Part 436
  • The Fed Small Business Credit Survey finds bank loans and SBA-guaranteed financing remain the primary credit sources automotive retail small employer firms use to fund startup and build-out costs at this investment tier. Federal Reserve — Small Business Credit Survey

Frequently asked questions

How much does a Detail Garage franchise cost in 2026?
Per the current FDD, total estimated initial investment runs $50,000–$120,000. The franchise fee is $25,000. Initial inventory, leasehold improvements, and fixtures are the primary cost drivers beyond the franchise fee.
What products does Detail Garage sell?
Detail Garage sells professional-grade car care products, detailing chemicals, polishers, buffers, ceramic coating kits, tools, and accessories — primarily from the Chemical Guys product ecosystem. Both consumer enthusiasts and professional detailers are target customers.
Can I finance a Detail Garage franchise with an SBA loan?
Yes. Detail Garage is on the SBA Franchise Directory. SBA 7(a) and SBA Express cover franchise fees, build-out, inventory, and working capital. Apply at ClearValue Lending for matched lender routing.
Does Detail Garage serve professional detailers or just consumers?
Both. The B2B professional account component — selling to mobile detailers, detail shops, and car dealerships — is a key revenue layer above consumer retail. Operators who develop professional accounts typically accelerate break-even compared to consumer-only retail.
What DSCR do lenders require for a Detail Garage SBA loan?
SBA SOP 50 10 8 sets a minimum global DSCR of 1.15×. For startup franchise loans at the $50K–$120K range, SBA Express lenders typically require 1.25× on a projected pro forma. Lenders weight the B2B professional account pipeline — signed contracts or letters of intent from detailing shops or dealerships — as DSCR-stabilizing evidence. Consumer retail alone is harder to project; B2B recurring accounts strengthen the case. Source: SBA SOP 50 10 8 (sba.gov/document/sop-50-10-lender-development-company-loan-programs).
How much equity injection is required for a Detail Garage SBA loan?
SBA SOP 50 10 8 requires the borrower to contribute equity from non-borrowed funds. At the $50K–$120K investment range, startup franchise equity requirements typically run 10–15% of total project cost — $5,000–$18,000 in liquid capital injected into the deal. SBA Express streamlines the process for this investment tier. The injection demonstrates owner-at-risk commitment and is verified at closing through bank statements. Source: SBA SOP 50 10 8.
What is Detail Garage's royalty rate?
Detail Garage charges a 6% royalty on gross sales plus marketing fund contributions. Revenue streams supporting this royalty include retail product sales, professional and wholesale accounts, detailing classes and events, and accessories.
How do lenders treat Detail Garage's initial inventory as collateral?
Initial Chemical Guys product inventory ($8,000–$20,000) is typically discounted 30–50% by lenders as perishable/depletable collateral. A vehicle financed separately via an equipment loan provides better collateral quality, so lenders structure loans accordingly.
Summary:

Detail Garage franchise startup costs run $50,000–$120,000 for a mobile and retail auto detailing supplies store. The concept sells professional detailing products, tools, and equipment direct to consumers and detailing professionals — a hybrid retail and B2B model.

This article is for educational purposes and is not financial, legal, or tax advice. Rates, fees, qualification requirements, and product availability are illustrative ranges that vary by lender, market conditions, and individual business profile. ClearValue Lending is a funding platform; all financing is subject to lender partner approval and terms. Always read your contract end-to-end and verify specific numbers before signing.

https://clearvaluelending.com/franchises/detail-garage/cost-to-start

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