Guide 9 min read Updated May 6, 2026

Cost to Start a Pure Barre Franchise in 2026

Q: How does Pure Barre compare to CycleBar as a franchise investment?

Pure Barre's franchise fee is $60,000 vs. CycleBar's $55,000. Pure Barre's investment range ($190K–$455K) is lower at the floor but approaches CycleBar's range ($320K–$595K) at the higher end. Both charge 7% royalty + 2% advertising fund. Pure Barre's net worth requirement ($500K) is lower than CycleBar's ($750K).

Pure Barre franchise startup costs run $190K–$455K for a barre fitness boutique studio. Pure Barre is the largest barre fitness franchise in the world by unit count and is owned by Xponential Fitness, the largest boutique fitness franchise platform in the world.

Pure Barre franchise costs at a glance

Total investment	$190,000–$455,000
Franchise fee	$60,000
Royalty	7%
Ad / marketing fee	2%
Liquid capital required	$100,000
Net worth required	$500,000

Source: Pure Barre Franchise Disclosure Document (FDD) · as of 2026-05-06. Figures vary by market and site; verify against the current FDD before signing.

Key takeaways

Total estimated startup cost: $190K–$455K (barre boutique fitness studio — wider range than CycleBar reflects format variation)
Franchise fee: $60,000
Ongoing royalty: 7% of net sales; advertising fund: 2%
Net worth requirement: $500K+; liquid capital requirement: $100K+
Parent: Xponential Fitness — Pure Barre is the world's largest barre fitness franchise by unit count

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Total startup cost breakdown

Per the current FDD, total estimated initial investment for a Pure Barre franchise runs $190,000–$455,000. The wide range reflects variation between conversion locations (existing fit-out spaces) and new builds, as well as market geography and studio size:

Franchise fee: $60,000
Real estate and leasehold improvements: $60,000–$230,000
Ballet barres, mirrored walls, and specialty flooring: $20,000–$60,000
Audio system and studio technology: $10,000–$25,000
Locker rooms, lobby, and fixtures: $15,000–$50,000
Signage and branding: $8,000–$20,000
Member management technology: $3,000–$8,000
Training and travel: $5,000–$10,000
Marketing and pre-sale campaign: $8,000–$20,000
Working capital: $10,000–$30,000
Miscellaneous and licenses: $5,000–$15,000

Ongoing fees and royalty structure

Pure Barre franchisees pay a 7% royalty on net sales plus a 2% advertising fund contribution — for a combined 9% of net sales. This is consistent with Xponential Fitness's standard royalty structure across its brand portfolio. Pure Barre's premium price point — memberships typically run $150–$250 per month or class packages in the $25–$35 per class range — supports the royalty structure on a per-unit basis. The advertising fund supports national marketing, instructor certification programs, and digital lead generation infrastructure.

Net worth and liquid capital requirements

Pure Barre requires prospective franchisees to demonstrate net worth of $500,000 or more and liquid capital of $100,000 or more. These thresholds are slightly lower than CycleBar's requirements, reflecting Pure Barre's lower average investment floor. Xponential evaluates candidates on business management experience, real estate access, community orientation, and financial stability. Many Pure Barre franchisees are existing Xponential multi-brand operators. First-time fitness franchisees with business operations backgrounds are evaluated on a case-by-case basis.

Financing options

Pure Barre is listed on the SBA Franchise Directory, qualifying franchisees for expedited SBA loan processing. Common financing paths:

SBA 7(a) loan: Covers franchise fee, leasehold improvements, studio fixtures, and working capital. The $190K–$455K range is accessible with standard SBA 7(a) financing.
Equipment financing: Specialty flooring, mirrored walls, and studio audio systems can be financed separately to reduce the primary loan balance.
Working capital line of credit: Supports instructor payroll and pre-sale membership campaigns during the ramp-up period before regular class revenue covers operating expenses.
Multi-brand financing: Pure Barre and CycleBar franchisees operating under the same Xponential development agreement may structure combined financing for co-located studio builds.

What lenders look for in a Pure Barre franchise application

Pure Barre is on the SBA Franchise Directory, enabling expedited SBA eligibility review. As the world's largest barre fitness franchise, Pure Barre's FDD provides extensive Item 19 comparables — an asset in underwriting. Key factors lenders evaluate:

FDD Item 19 membership comparables: Pure Barre's scale (600+ studios) means its FDD Item 19 financial performance disclosures provide lenders with robust comparable data. Borrower revenue projections must align with disclosed comparable studio performance — outlier projections without justification raise underwriting flags.
Instructor-dependent key-person risk: Barre fitness is instructor-quality-driven. Studios with strong lead instructors retain members; studios with instructor turnover see churn. Lenders evaluate whether the franchisee has a documented instructor recruitment, training, and retention plan — particularly important in markets where Xponential-certified barre instructors are scarce.
DSCR on membership-based recurring revenue: SBA guidelines require a minimum 1.15× DSCR. On a 10-year SBA 7(a) loan for Pure Barre's $190K–$455K range, monthly debt service runs approximately $2,100–$5,000. A studio with 120–200 active members at $150–$230/month generates $18K–$46K/month — enough to cover debt service after the ramp period. Lenders require conservative ramp projections, not first-year assumptions that assume immediate full membership.
Leasehold improvements as primary collateral: Pure Barre's specialty flooring, mirrored walls, and studio build-out constitute most of the investment but have limited liquidation value if the business fails. Lenders compensate by weighting the borrower's personal financial profile — net worth, FICO, and liquid reserves — more heavily than in asset-heavy franchise types.
Equity injection: SBA requires a minimum 10% equity injection. Lenders typically want 20–25% — meaning $38K–$114K for a Pure Barre build at $190K–$455K. Pure Barre's $100K+ liquid capital requirement provides a base; borrowers with additional reserves above the minimum strengthen the loan file.

Apply at ClearValue Lending

ClearValue Lending works with boutique fitness franchise operators — including Xponential Fitness brands — on SBA and equipment financing structures. Start at small business financing or apply at Find my match. Your file routes to the funding partners best matched to your file.

Sources

Pure Barre is listed on the SBA Franchise Directory, qualifying franchisees for expedited SBA loan eligibility. — SBA Franchise Directory
SBA 7(a) loans finance franchise startups including leasehold improvements, studio fixtures, and working capital for boutique fitness concepts. — SBA 7(a) Loan Program
Qualifying fitness studio fixtures and equipment placed in service during the tax year may be immediately expensed under IRS Section 179. — IRS Publication 946
All Pure Barre franchise cost and fee data derives from the current Franchise Disclosure Document (FDD) filed under the FTC Franchise Rule. — FTC Franchise Rule — Buying a Franchise: A Consumer Guide

Frequently asked questions

How much does a Pure Barre franchise cost in 2026?

Per the current FDD, total estimated initial investment runs $190,000–$455,000. The wide range reflects variation between conversion locations with existing fit-out and new ground-up builds, as well as studio size and market geography.

Who owns Pure Barre?

Pure Barre is owned by Xponential Fitness, the largest boutique fitness franchise platform in the world. Xponential also operates CycleBar, Club Pilates, StretchLab, Row House, YogaSix, and other boutique fitness brands.

What is the Pure Barre royalty rate?

Pure Barre charges a 7% royalty on net sales plus a 2% advertising fund contribution, for a combined 9% of net sales — consistent with most Xponential Fitness brands.

How does Pure Barre compare to CycleBar as a franchise investment?

Pure Barre's franchise fee is $60,000 vs. CycleBar's $55,000. Pure Barre's investment range ($190K–$455K) is lower at the floor but approaches CycleBar's range ($320K–$595K) at the higher end. Both charge 7% royalty + 2% advertising fund. Pure Barre's net worth requirement ($500K) is lower than CycleBar's ($750K).

Can I finance a Pure Barre franchise with an SBA loan?

Yes. Pure Barre is on the SBA Franchise Directory. SBA 7(a) covers franchise fee, leasehold improvements, studio fixtures, and working capital. Equipment financing can supplement for specialty flooring and studio audio systems.

What DSCR do lenders require for a Pure Barre franchise loan?

SBA guidelines set a minimum DSCR of 1.15×. On a 10-year SBA 7(a) loan for Pure Barre's $190K–$455K range, monthly debt service runs approximately $2,100–$5,000. A studio with 120–200 active members at $150–$230/month generates sufficient recurring revenue to cover this — after the membership ramp period. Lenders require projections anchored to Xponential FDD Item 19 comparable studio data, not optimistic first-year estimates. Source: SBA SOP 50 10 8 (sba.gov).

How much equity injection is needed for a Pure Barre franchise SBA loan?

SBA requires a minimum 10% equity injection. Lenders typically want 20–25% of total project cost — meaning approximately $38K–$114K in documented borrower funds for a Pure Barre build at $190K–$455K. Pure Barre's $100K+ liquid capital requirement provides a base; additional reserves above the minimum strengthen the loan application. Source: SBA SOP 50 10 8, Subpart B, Chapter 4.

Summary:

This article is for educational purposes and is not financial, legal, or tax advice. Rates, fees, qualification requirements, and product availability are illustrative ranges that vary by lender, market conditions, and individual business profile. ClearValue Lending is a funding platform; all financing is subject to lender partner approval and terms. Always read your contract end-to-end and verify specific numbers before signing.

https://clearvaluelending.com/franchises/pure-barre/cost-to-start

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