Pure Barre franchise startup costs run $190K–$455K for a barre fitness boutique studio. Pure Barre is the largest barre fitness franchise in the world by unit count and is owned by Xponential Fitness, the largest boutique fitness franchise platform in the world.
Pure Barre is the world's largest barre fitness franchise by unit count, offering low-impact, high-intensity workouts combining elements of ballet barre technique, Pilates, and yoga. Founded in 2001 in Detroit, Michigan, by Carrie Rezabek Dorr, Pure Barre joined Xponential Fitness in 2015. As of 2026, Pure Barre operates more than 600 studios across the US, making it the dominant brand in barre fitness franchising. Like CycleBar, Pure Barre is part of Xponential Fitness — the largest boutique fitness franchise platform in the world — giving franchisees access to shared technology, marketing infrastructure, and real estate expertise. Barre fitness targets primarily female members in the 25–55 age range, with a strong emphasis on a community-driven studio environment and instructor quality. Pure Barre studios are instructor-dependent — the quality of local instructors significantly influences member retention and studio culture.
Per the current FDD, total estimated initial investment for a Pure Barre franchise runs $190,000–$455,000. The wide range reflects variation between conversion locations (existing fit-out spaces) and new builds, as well as market geography and studio size:
Pure Barre franchisees pay a 7% royalty on net sales plus a 2% advertising fund contribution — for a combined 9% of net sales. This is consistent with Xponential Fitness's standard royalty structure across its brand portfolio. Pure Barre's premium price point — memberships typically run $150–$250 per month or class packages in the $25–$35 per class range — supports the royalty structure on a per-unit basis. The advertising fund supports national marketing, instructor certification programs, and digital lead generation infrastructure.
Pure Barre requires prospective franchisees to demonstrate net worth of $500,000 or more and liquid capital of $100,000 or more. These thresholds are slightly lower than CycleBar's requirements, reflecting Pure Barre's lower average investment floor. Xponential evaluates candidates on business management experience, real estate access, community orientation, and financial stability. Many Pure Barre franchisees are existing Xponential multi-brand operators. First-time fitness franchisees with business operations backgrounds are evaluated on a case-by-case basis.
Pure Barre is listed on the SBA Franchise Directory, qualifying franchisees for expedited SBA loan processing. Common financing paths:
Pure Barre is on the SBA Franchise Directory, enabling expedited SBA eligibility review. As the world's largest barre fitness franchise, Pure Barre's FDD provides extensive Item 19 comparables — an asset in underwriting. Key factors lenders evaluate:
Pure Barre's lower investment floor ($190K vs. CycleBar's $320K) can make it a more accessible first Xponential studio for operators who want to prove multi-unit capability before adding a higher-investment concept. SBA lenders familiar with Xponential Fitness brands often process Pure Barre loans faster due to the brand's extensive FDD track record. If you're evaluating both, model the combined debt service on a co-located multi-brand studio before committing to a single-brand facility.
ClearValue Lending works with boutique fitness franchise operators — including Xponential Fitness brands — on SBA and equipment financing structures. Apply at Find my match. Your file routes to one matched lender.
Per the current FDD, total estimated initial investment runs $190,000–$455,000. The wide range reflects variation between conversion locations with existing fit-out and new ground-up builds, as well as studio size and market geography.
Pure Barre is owned by Xponential Fitness, the largest boutique fitness franchise platform in the world. Xponential also operates CycleBar, Club Pilates, StretchLab, Row House, YogaSix, and other boutique fitness brands.
Pure Barre charges a 7% royalty on net sales plus a 2% advertising fund contribution, for a combined 9% of net sales — consistent with most Xponential Fitness brands.
Pure Barre's franchise fee is $60,000 vs. CycleBar's $55,000. Pure Barre's investment range ($190K–$455K) is lower at the floor but approaches CycleBar's range ($320K–$595K) at the higher end. Both charge 7% royalty + 2% advertising fund. Pure Barre's net worth requirement ($500K) is lower than CycleBar's ($750K).
Yes. Pure Barre is on the SBA Franchise Directory. SBA 7(a) covers franchise fee, leasehold improvements, studio fixtures, and working capital. Equipment financing can supplement for specialty flooring and studio audio systems.
SBA guidelines set a minimum DSCR of 1.15×. On a 10-year SBA 7(a) loan for Pure Barre's $190K–$455K range, monthly debt service runs approximately $2,100–$5,000. A studio with 120–200 active members at $150–$230/month generates sufficient recurring revenue to cover this — after the membership ramp period. Lenders require projections anchored to Xponential FDD Item 19 comparable studio data, not optimistic first-year estimates. Source: SBA SOP 50 10 7 (sba.gov).
SBA requires a minimum 10% equity injection. Lenders typically want 20–25% of total project cost — meaning approximately $38K–$114K in documented borrower funds for a Pure Barre build at $190K–$455K. Pure Barre's $100K+ liquid capital requirement provides a base; additional reserves above the minimum strengthen the loan application. Source: SBA SOP 50 10 7, Subpart B, Chapter 4.