How to Finance a RE/MAX Franchise in 2026

RE/MAX investment runs $44K–$263K. SBA 7(a) is the primary vehicle. Real estate brokerage is a low-capital business — most costs are leasehold improvements, technology, and working capital.

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Key takeaways

  • Total investment: $44K–$263K depending on market and office size
  • RE/MAX is on the SBA Franchise Directory — SBA 7(a) is the primary financing vehicle
  • Real estate brokerage is a low-capital, high-revenue-potential business — agent count drives income
  • RE/MAX's agent commission structure (100% commission with desk fees) differs from traditional brokerages
  • Minimum liquidity requirement: approximately $25K–$75K
  • Typical timeline: 30–60 days from complete application to funding

RE/MAX is one of the largest real estate franchise networks in the world. RE/MAX franchisees operate real estate brokerages — recruiting, training, and supporting agents who pay desk fees and split commissions under the RE/MAX brand. The capital requirements are relatively modest (leasehold improvements, technology, and working capital) compared to most franchise categories. Revenue is driven by agent count and transaction volume in the local real estate market. This guide covers financing mechanics — see the companion cost-to-start guide for the full investment breakdown.

What lenders look for in a RE/MAX franchise application

Per the current RE/MAX FDD, total estimated initial investment runs $44K–$263K. Lenders evaluate:

  • Equity injection: SBA minimum 10%; at this investment level, 15–20% from liquid personal funds is modest.
  • Agent recruitment plan: RE/MAX brokerage revenue depends on attracting and retaining productive agents. Lenders want a recruitment strategy, local market agent pool analysis, and a timeline to the agent count needed to reach breakeven.
  • Local real estate market: Transaction volume and average sale prices affect the brokerage's commission income. Lenders review local MLS data and market trends in the business plan.
  • RE/MAX commission model: The 100% commission / desk fee model attracts experienced agents but requires the broker to cover overhead from desk fees. Lenders model breakeven agent count and monthly desk fee revenue.
  • Personal credit: 650+ FICO is a common SBA lender threshold. Real estate broker license is a prerequisite.

Deal structuring note

Active real estate broker license is a disbursement condition at most SBA lenders — funds will not release until proof of license is provided (SBA SOP 50 10 8). For new-market entrants at the lower range ($44K–$100K), SBA Express provides faster approval. Agent recruitment pipeline documentation — letters of intent or signed desk-fee agreements from 3–5 initial agents — materially strengthens the file and can reduce the working capital reserve lenders require. Underwrite transaction volume conservatively if applying during a cooling market cycle; lenders will apply their own sensitivity analysis to real estate brokerage projections.

SBA 7(a) for RE/MAX franchises

RE/MAX is on the SBA Franchise Directory, enabling SBA 7(a) lenders to fast-track eligibility. 7(a) covers the full investment range:

  • Loan range: $44K–$263K — a single 7(a) covers the full startup
  • Terms: Up to 10 years for leasehold improvements; up to 7 years for working capital
  • Use of proceeds: Franchise fee, leasehold improvements, office furniture, technology (MLS access, CRM, marketing systems), signage, and working capital
  • Working capital emphasis: Include 6–12 months of operating expenses to cover the period before agent desk fees stabilize. Real estate brokerage revenue ramps as agent count grows.

SBA 504 applicability

SBA 504 applies when a RE/MAX franchisee purchases the office building. Most offices operate in leased commercial space, but franchisees purchasing their building use 504 for the real estate component.

Equipment financing

RE/MAX offices require standard office equipment (computers, printers, phone systems) and real estate technology (MLS subscriptions, CRM software, marketing platforms). These items are relatively low-cost and typically financed within the SBA 7(a).

Franchisor financing programs

RE/MAX does not operate direct in-house lending for franchisees, but provides development support, preferred-vendor relationships, and access to lenders experienced with the real estate brokerage model. The global brand recognition supports agent recruitment, which is the primary revenue driver.

Down payment and liquidity requirements

RE/MAX requires approximately $25K–$75K in liquid assets for prospective franchisees. SBA's minimum equity injection is 10%; lenders typically require 15–20% from liquid personal funds. Post-closing liquidity covers operating costs during the agent recruitment ramp.

Timeline to funding

  1. Pre-qualification: Lender reviews financials, FDD, office lease, and agent recruitment plan. 1–2 weeks.
  2. SBA application: Full package: Form 413, tax returns, office lease, equipment list. 1 week.
  3. SBA approval: Conditional commitment. 2–4 weeks.
  4. Closing and funding: Legal and closing. 1 week post-commitment. Total: 30–60 days.

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Apply at Find my match. Your file routes to the funding partners in our network best matched to your file. Related: SBA 7(a) loan application walkthrough · RE/MAX franchise costs.

Sources

  • RE/MAX is listed on the SBA Franchise Directory, enabling expedited SBA 7(a) franchisor eligibility review. SBA Franchise Directory
  • SBA 7(a) loans provide up to $5M for franchise startup costs including leasehold improvements, equipment, and working capital. SBA 7(a) Loan Program
  • SBA 504 loans finance owner-occupied commercial real estate with long-term fixed-rate debentures. SBA 504 Loan Program
  • The FTC Franchise Rule requires RE/MAX's FDD to disclose all franchise fees, initial investment ranges, and any financial performance representations. FTC — Buying a Franchise: A Consumer Guide
  • The Fed Small Business Credit Survey finds bank loans and SBA-guaranteed financing remain the primary credit sources real-estate-services small employer firms use to fund startup and build-out costs at this investment tier. Federal Reserve — Small Business Credit Survey

Frequently asked questions

Can I get an SBA loan for a RE/MAX franchise?

Yes. RE/MAX is on the SBA Franchise Directory. A single SBA 7(a) loan covers the $44K–$263K investment including franchise fee, leasehold improvements, technology, and working capital.

How much cash do I need to open a RE/MAX franchise?

RE/MAX requires approximately $25K–$75K in liquid assets. SBA's minimum equity injection is 10%; most lenders require 15–20% from liquid personal funds plus post-closing reserves for the agent recruitment ramp.

How does agent count affect loan underwriting?

Agent desk fee revenue is the primary income driver. Lenders want an agent recruitment plan showing when the brokerage reaches breakeven agent count. Local MLS data and market analysis support the revenue projection.

Do I need a real estate broker license to open a RE/MAX franchise?

Yes. A RE/MAX franchisee must hold a real estate broker license (not just a sales license) in the state of operation. Lenders will require proof of licensure as a condition of the loan.

How long does RE/MAX franchise financing take?

Expect 30–60 days from a completed SBA application to funding. The low investment amount and relatively simple collateral structure (leasehold improvements, office equipment) typically mean faster processing.

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