Cost to Start a Roosters Men's Grooming Center Franchise in 2026

Per the current FDD filed under the FTC Franchise Rule (16 CFR Part 436), total estimated initial investment for a Roosters Men's Grooming Center franchise runs $148,000–$352,000:

• Franchise fee: $35,000
• Real estate and leasehold improvements: $60,000–$150,000 (salon fit-out, barber stations, shampoo bowls, retail display area)
• Furniture, fixtures, and equipment (barber chairs, styling stations, shave equipment): $25,000–$60,000
• Signage and branding: $5,000–$15,000
• Technology (POS, scheduling, client management software): $3,000–$10,000
• Initial product inventory (styling, shave, and retail products): $3,000–$8,000
• Training and travel: $4,000–$10,000
• Grand opening marketing: $5,000–$15,000
• Working capital (3 months): $10,000–$35,000
• Permits, licenses, insurance, and professional fees: $8,000–$14,000

Roosters Men's Grooming Center is listed on the SBA Franchise Directory, qualifying franchisees for expedited SBA loan processing. Financing paths:

• SBA 7(a) loan: Covers franchise fee, leasehold improvements, equipment, and working capital per the SBA 7(a) program. The $148K–$352K range fits SBA Express structures with faster approval timelines.
• SBA Express loan: The full investment range fits within SBA Express (up to $500K), which offers faster approval and reduced documentation — well-suited to the lower end of this concept's investment range.
• Equipment financing: Barber chairs, styling stations, and shampoo bowls can be financed separately over 3–5 years.
• Working capital line of credit: Covers pre-opening staffing, initial marketing spend, and the revenue ramp-up period as client base builds.

Roosters Men's Grooming Center suits operators with salon, spa, retail management, or service business backgrounds. Cosmetology and barber licensing requirements for staff vary by state — franchisees should verify applicable state licensing boards. Financial benchmarks typically include net worth of $150K+ and liquid capital of $50K+. Strip mall and inline retail locations in suburban markets with strong male demographics near office parks, gyms, and residential areas are the primary target for Roosters.

SBA lenders underwriting a $148K–$352K Roosters franchise evaluate five core factors. The men's grooming category has a strong repeat-visit model, but lenders focus on stylist staffing depth and state licensing compliance as the primary underwriting signals.

• Stylist/barber ramp DSCR: Revenue is tied directly to booked chair hours. Lenders model DSCR using a conservative ramp — typically 60–70% chair utilization in year one, scaling to 80–90% stabilized. Pro forma projections must reflect actual chair count, not theoretical maximum capacity.
• State cosmetology and barber licensing compliance: Operators in states with separate barber and cosmetology licensing boards must document that all performing staff hold the required state-issued license. Licensing board confirmation may be required before loan disbursement.
• SBA Franchise Directory listing: Roosters is listed on the SBA Franchise Directory, enabling expedited SBA loan eligibility review. Lenders confirm listing status at underwriting — this is a gate, not a formality.
• Lease quality and term alignment: Lenders require a lease term matching or exceeding the loan repayment period. For a 10-year SBA 7(a) term, a 10-year initial lease (or 5-year + 5-year renewal option) with landlord estoppel is standard.
• Operator experience documentation: Service franchise lenders favor applicants with prior multi-unit retail, salon, or hospitality management experience. First-time franchisees without management-track experience face higher equity injection requirements.