Twin Peaks franchise startup costs run $1.6M–$5.1M for a full-service sports lodge with a scratch kitchen, 32 tap beers at 29°F, and a large-format dine-in footprint. One of the highest-AUV brands in the full-service sports bar segment.
Twin Peaks is a full-service sports lodge franchise founded in Lewisville, Texas in 2005. The brand operates a large-format dine-in concept built around scratch-kitchen American food, 32 tap beers served at 29°F, and sports viewing on dozens of screens. Twin Peaks differentiates from standard sports bar formats through its lodge aesthetic, made-from-scratch menu (not a bar-and-appetizers format), and consistently high average unit volumes driven by strong lunch, dinner, and late-night daypart performance. The brand targets suburban markets with strong sports affinity and family/group dining demographics.
Twin Peaks franchisees operate full-service sports lodge restaurants with full kitchens, bar programs, and large dine-in capacities typically ranging from 5,000 to 8,000+ square feet. The brand's scratch-kitchen model requires more kitchen labor and food management complexity than standard sports bar concepts, but supports higher ticket averages and a broader daypart spread. Twin Peaks has focused on franchise expansion since 2020, targeting experienced multi-unit full-service operators and well-capitalized single-unit owner-operators in strong suburban markets.
Per the current FDD filed under the FTC Franchise Rule (16 CFR Part 436), total estimated initial investment for a Twin Peaks franchise runs $1,600,000–$5,100,000. The wide range reflects significant variation in real estate format (pad site vs. inline vs. endcap), market build-out costs, and kitchen scope:
Twin Peaks charges a 5% royalty on gross sales and a 2% advertising fund contribution, for a combined 7% ongoing fee load. Liquor license fees, technology platform costs, and national supplier program participation fees may apply separately. The 5% royalty is at the lower end for a full-service franchise concept, reflecting Twin Peaks' strategy of building high-AUV locations where franchisees generate strong absolute margin even after royalty.
Twin Peaks franchisees pursuing the $1.6M–$5.1M investment range should engage SBA and conventional financing in parallel given the size of the capital requirement. Financing paths:
Full-service sports lodge concepts at the $1.6M–$5.1M investment range typically target break-even within 36–60 months. Twin Peaks' above-average AUVs — driven by multi-daypart performance and strong beer program margins — compress the timeline relative to lower-AUV full-service concepts at similar investment levels. Operators in strong suburban pad site locations with minimal competitive full-service sports dining density tend to reach break-even on the lower end of the range.
Twin Peaks is suited for experienced full-service restaurant operators or multi-unit franchisees with prior scratch-kitchen management experience and the capital base to support a $1.6M–$5.1M investment. Operators should be comfortable managing a full liquor and beer program, high labor complexity in a scratch kitchen, and a large dine-in footprint. Typical financial benchmarks are a minimum net worth of $2M and liquid capital of $500K+ for single-unit development agreements.
Twin Peaks is on the SBA Franchise Directory, qualifying franchisees for expedited SBA loan eligibility review. At $1.6M–$5.1M, SBA 7(a) (up to $5M) covers leasehold-based builds; SBA 504 applies for pad site real estate; builds above the SBA cap pair SBA 7(a) with a conventional real estate loan. Key underwriting factors:
SBA 7(a) covers leasehold-based Twin Peaks builds in the $1.6M–$3.5M range. For pad site development, SBA 504 covers the real estate component at a fixed long-term rate, paired with SBA 7(a) for the equipment and improvement layer. Builds above $5M require a conventional real estate component alongside SBA 7(a).
ClearValue Lending works with full-service restaurant and sports lodge franchise operators on SBA 7(a), SBA 504, equipment, and working capital financing. Apply for franchise financing at Find my match. Your file routes to one matched lender.
Per the current FDD, total estimated initial investment runs $1,600,000–$5,100,000. Leasehold improvements and real estate, kitchen equipment, FFE, and the $75,000 franchise fee are the primary cost drivers. Format (inline vs. pad site) and market drive most of the variation in the range.
Twin Peaks operates a scratch kitchen — all food is made from raw ingredients on-site, not from pre-made or reheated components. Combined with 32 tap beers served at 29°F and a lodge aesthetic, the brand drives above-average AUVs across lunch, dinner, and late-night dayparts. The scratch-kitchen model is operationally more complex but supports higher ticket averages than standard sports bar formats.
Twin Peaks charges a 5% royalty on gross sales plus a 2% advertising fund contribution, for a combined 7% of gross sales. The 5% royalty is at the lower end for a full-service franchise system.
Yes — SBA 7(a) is the primary channel for the leasehold improvements and equipment portion, up to $5M. For real estate acquisition on a pad site, SBA 504 covers up to 40% of the real estate cost at a fixed rate. Builds above $3.5M typically pair SBA 7(a) with a conventional real estate loan.
Typical benchmarks are a minimum net worth of $2M and liquid capital of $500K+ for a single-unit development agreement. The $1.6M–$5.1M investment range requires significant capital and typically favors experienced multi-unit operators or high-net-worth single-unit candidates. Review current FDD Item 5 and Item 7 for the most current thresholds.
Lenders divide net operating income (after rent, royalties, food and beverage cost, and scratch-kitchen labor) by total annual debt service. SBA guidelines require 1.15×; most full-service lenders target 1.25×+. Twin Peaks' scratch kitchen carries a 35–45% labor cost ratio — lenders stress-test DSCR at conservative AUV projections from comparable existing units. The 7% combined fee (5% royalty + 2% ad fund) is favorable relative to peer full-service concepts. Source: SBA Standard Operating Procedure 50 10 7 (sba.gov).
SBA requires a minimum 10% equity injection of total project cost. At $1.6M–$5.1M, that translates to $160K–$510K at 10%. Most full-service lenders target 20–25% ($320K–$1.28M) — and the Twin Peaks franchisor benchmarks a $2M net worth minimum, signaling high equity expectations. Injection must come from non-borrowed funds. Builds above the SBA 7(a) cap require a conventional real estate component, adding an additional equity layer. Source: SBA SOP 50 10 7.