Wisconsin's manufacturing and dairy economy make vehicle ownership near-universal. Milwaukee and Madison have competitive bank and credit union markets, while rural Wisconsin borrowers benefit from national online direct lenders. Trucks and SUVs are popular vehicle categories given Wisconsin's winters.
National averages from the Federal Reserve G.19 (live data) — commercial banks, new car loans. Not state-specific rates — not a rate quote. Your actual rate depends on credit score, down payment, vehicle, and lender.
60-Month New Car
7.52%
National avg, commercial banks — February 2026
72-Month New Car
7.55%
National avg, commercial banks — February 2026
Illustrative example — not a rate quote or offer
$35,000 loan · 60 months · 7.52% APR (Federal Reserve G.19 (live data) national benchmark)
Est. monthly
$702
Total paid
$42,100
Total interest
$7,100
Source: Federal Reserve G.19 Consumer Credit · NCUA rate comparison