Massage Envy total investment + what lenders look at
Per the current FDD, total estimated initial investment runs $484K–$1.07M for a single clinic. Leasehold improvements for multiple private treatment rooms are the largest cost driver. Lenders evaluate:
- Equity injection: SBA minimum 10% of project cost from non-borrowed liquid funds. On an $800K project, that is $80K minimum — lenders often expect 15–20% for wellness franchises.
- Staffing and licensing plan: Massage Envy requires licensed massage therapists (LMTs) and estheticians. A credible hiring plan with licensed staff commitments is critical for lender underwriting.
- Membership ramp projections: Lenders review membership growth assumptions and the pre-sale marketing plan.
- Local market saturation: Competition from independent massage therapists and other wellness franchises in the trade area.
- Personal credit: 680+ FICO is a standard lender ask for SBA deals in the $500K–$1M range.