One of the most recognized names in identity theft protection — tiered plans from $12.49/mo up to $3M in coverage.
Get started at LifeLock, part of Gen (formerly NortonLifeLock) → Pre-qualify (where available) with a soft credit pull — no score impact.
ClearValue Rating: 4.1 / 5 — our editorial assessment (how we rate)
Editorial confidence (30%), cost (25%), value (25%), accessibility (20%) — scored consistently across every product, independent of compensation.
Buyers who want the most established brand in the category with strong insurance backing and flexible tier options.
LifeLock (Norton) — One of the most recognized names in identity theft protection — tiered plans from $12.49/mo up to $3M in coverage. Best for: Buyers who want the most established brand in the category with strong insurance backing and flexible tier options.. Compare it against alternatives before applying; the right fit depends on your situation, credit, and goals.
The three tiers differ primarily in insurance coverage amounts and monitoring breadth. Core provides basic credit monitoring and a lower stolen-funds reimbursement cap. Advanced adds more monitoring features and a higher cap. Total is the highest tier, with the broadest monitoring coverage and the highest insurance caps including up to $1M in stolen funds reimbursement and $10K in personal expense reimbursement. Review the current plan comparison on lifelock.norton.com — specific features and prices change, so confirm at the time of enrollment.
In 2015, the FTC settled an enforcement action against LifeLock for failing to live up to claims in its marketing and for not implementing reasonable data security practices. LifeLock paid a $100M settlement — the largest at the time for an FTC order violation. The settlement is public record at ftc.gov. LifeLock has operated under tighter FTC oversight since then. Review the current policy terms carefully rather than relying on marketing claims — this applies to all identity protection services, not just LifeLock.
Norton device security adds antivirus, malware protection, and a VPN to LifeLock's identity monitoring. If you're not already paying for device security software, the bundle can reduce total subscription cost. If you already use a competing antivirus product, you may be paying for overlapping features. Compare your current subscriptions before choosing a bundled plan. The FTC's guidance on consumer data security at consumer.ftc.gov is useful background.
No. ClearValue Lending is not a licensed insurance broker, financial advisor, or identity protection professional. This review presents editorial information. Coverage terms, pricing, and claims processes are set by LifeLock — review their policy documents before enrolling. If you experience identity theft, the FTC's official recovery resource is at identitytheft.gov.
How we rate
Every pick gets a 1–5 ClearValue Rating computed from four weighted factors: Editorial confidence (30%), Cost (25%), Value (25%), and Accessibility (20%).
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