American Family Mutual Insurance Company
American Family Home Insurance Review 2026
Updated June 5, 2026
Diminishing deductible + Eagle Eye loyalty program for long-term policyholders.
Who American Family Home Insurance is best for
Homeowners in American Family's 19-state territory who want long-term loyalty rewards and a diminishing deductible.
At a glance
- AM Best rating
- A
- Diminishing deductible
- Available
- Eagle Eye discount
- Up to 5%
- States available
- 19 states
Excellent financial strength
Deductible reduced each claim-free year
Loyalty + monitoring program
Midwest and Mountain West focus
Pros
- +A (Excellent) financial strength from A.M. Best — American Family Mutual Insurance Company
- +Diminishing deductible: deductible decreases each year you stay claim-free
- +Eagle Eye loyalty discount for long-term customers
- +Smart-home device discounts available
- +Multi-policy bundling with American Family auto
Cons
- −Available in only 19 US states — regional carrier with no national footprint
- −J.D. Power satisfaction scores for American Family are near the industry average in recent study cycles — not top-tier
- −Premiums vary widely by state and property type
American Family Home Insurance requirements
- Available in 19 states: AZ, CO, GA, ID, IL, IN, IA, KS, MN, MO, ND, NE, NV, OH, OR, SD, UT, WA, WI
- Diminishing deductible available on most policy tiers
American Family Home Insurance alternatives
Top alternatives worth comparing from Best Home Insurance Companies 2026.
Farmers Insurance Exchange
Farmers Home Insurance
Declining deductible with a broader state footprint for homeowners outside American Family's 19 states
Nationwide Mutual Insurance Company
Nationwide Home Insurance
Better Roof Replacement and Brand New Belongings if property-feature coverage is the priority
State Farm
State Farm Home Insurance
Nationwide availability with A++ AM Best and the largest agent network
Ready to apply?
Application takes minutes. Pre-qualification (where available) uses a soft credit pull with no impact to your credit score.
Apply at American Family Mutual Insurance Company→Last verified at the issuer on 2026-06-05
The full lineup
See all picks in Best Home Insurance Companies 2026
Editorial methodology + complete ranking criteria + side-by-side comparison of all picks.
Read the full guide →Bottom line
American Family Home Insurance scores 4.1 / 5 on the ClearValue Rating — a deterministic editorial composite from the product's own published fees, terms, and eligibility. Best for: Homeowners in American Family's 19-state territory who want long-term loyalty rewards and a diminishing deductible.
◆ How we scored it
The ClearValue Rating, broken down.
- Cost
- 35%
- Fit & approval odds
- 30%
- Speed & terms
- 20%
- Transparency
- 15%
Cost (35%), Fit & approval odds (30%), Speed & terms (20%), Transparency (15%) — scored consistently across every product, independent of compensation. Full methodology →
Frequently asked
Questions about American Family Home Insurance
What states does American Family homeowners insurance cover?+
American Family Insurance is a regional carrier available in 19 US states: Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, North Dakota, Nebraska, Nevada, Ohio, Oregon, South Dakota, Utah, Washington, and Wisconsin. Homeowners outside these states need to evaluate national carriers or other regional alternatives. Verify current state availability at amfam.com.
What is American Family's diminishing deductible benefit?+
American Family's diminishing deductible feature reduces your policy deductible by a set amount for each year you go claim-free. For example, if your base deductible is $1,000 and the benefit reduces it by $100 per year, after five claim-free years your deductible could be as low as $500. The specific reduction amount, cap, and eligibility depend on your state and policy tier. This benefit rewards long-term claim-free policyholders and can reduce out-of-pocket costs when a claim is eventually filed. Source: American Family policy disclosures at amfam.com.
How does American Family rank in J.D. Power home insurance studies?+
American Family's homeowners insurance satisfaction scores in J.D. Power's annual U.S. Home Insurance Study have placed the carrier near the industry average in recent study cycles — above some national carriers but below top performers like Amica, Erie, and USAA. J.D. Power surveys homeowners on claims handling, policy communication, billing, and price. Source: J.D. Power U.S. Home Insurance Study — verify current rankings at jdpower.com.
Is ClearValue Lending a licensed insurance broker?+
No. ClearValue Lending is not a licensed insurance broker or agent. This review presents publicly available editorial information about American Family homeowners insurance. Coverage terms, pricing, and availability vary by state and individual circumstances — obtain official quotes and policy details directly from American Family at amfam.com.
What is American Family's AM Best financial strength rating?+
American Family Mutual Insurance Company holds an A (Excellent) financial strength rating from A.M. Best. AM Best's A rating indicates strong financial capacity to meet ongoing insurance obligations — it is one tier below A+ (Superior) and two tiers below A++ (the highest tier). Verify the current American Family rating at ambest.com before purchasing.
What is American Family's Eagle Eye discount and how does it work?+
American Family's Eagle Eye loyalty program provides a discount — up to 5% — for long-term policyholders who participate in the program. The discount rewards policyholders who maintain coverage and engage with American Family's monitoring program over time. Available in supported states; verify current discount eligibility, amount, and program details at amfam.com or through a local American Family agent. Source: American Family policy disclosures at amfam.com.
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Independent editorial review. ClearValue Lending is a business & personal financing platform — not a lender, broker, or financial advisor. Some links are affiliate links; the issuer may pay a referral commission at no cost to you, which never changes the score. Specific product terms vary; verify with the issuer before applying. See privacy policy.